Company

JAKOB's cardigan debut collection results out of a market often characterized by basic, monochromatic cashmere cardigans of varying quality, bringing a unique and refreshing perspective. The brand sets itself apart with its distinctive signature designs featuring scalloped edges, bold colour palettes, and a steadfast commitment to using only 100% cashmere. Prioritizing sustainability, JAKOB chooses eco-friendly cashmere yarn that includes recycled materials, actively striving to reduce waste and mitigate environmental impact.

Quality is our creed, reflected in the signature scallop edge design and the choice of using 100% cashmere. With a conscious approach of using recycled cashmere, we produce in limited quantities, collaborating with one of the finest Italian yarn mills and a family-owned Italian knitwear studio to guarantee a legacy of craftsmanship.

The soul of JAKOB is encapsulated in its name, a nod to the scalloped edge reminiscent of a scallop shell, "Jakobsmuschel," honouring the German heritage of our London-based founder, Alexandra Staufer.

Designed to feel incredibly luxurious and comfortable at the same time, JAKOB identifies with women who enjoy and juggle a full life, who are looking for a piece beyond the basic, who love cashmere but want to make a conscious and environmentally friendlier choice by wearing eco cashmere.

JAKOB knitwear pieces will not only slip seamlessly into your wardrobe but are created to be handed down from generation to generation.

JAKOB's inaugural collection of knits revamps the timeless cardigan into a modern staple, perfect for round-the-clock style. This heirloom-quality piece, with its distinctive scalloped trim and captivating colour palettes, is redefined for contemporary wear. It's not just a cardigan, but a collectible piece that beckons to be cherished and gathered in every shade.